Tenants want apps that enhance the rental experience
Mobile applications, or apps, have transformed the way we interact with the world. From social media to shopping, entertainment to business, apps have become part of daily life. It is also changing the rental experience.
The rise of property apps
The creation and adoption of mobile apps accelerated during the pandemic and has continued at a brisk pace.
As in-person interactions became limited or impossible, companies were forced online and if they weren’t online already, they needed to find new ways to connect with their clients. More people turned to apps to search for homes, apply for rentals, and manage their leases – doing it all from the safety and convenience of their mobile devices.
And while the pandemic has run its course, are people still as eager to interface with apps? Or are phones becoming cluttered with unused apps downloaded and used only once or twice. I’m sure we all have a few apps on our phone that we have forgotten are even there.
In the 2024 Canadian Multi Residential Satisfaction Study, simplydbs delved into app usage collecting the responses of over 20,000 renters from across the country.
We discovered that 68 per cent of people searching for a new home would prefer to use an app for the process. Only 15 per cent of respondents said they would not want to use one. The remainder were undecided.
These figures show a strong preference for mobile solutions when looking for a place to live. …[Continue Reading]