Property managers: How best to communicate with tenants?
Effective communication with tenants is a crucial aspect of a property manager’s role. Their work becomes much more impactful when they know which communication channels to use for which specific purpose.
Throughout the year, we ask residents a series of questions about how they prefer to receive communication from their housing providers.
As an example, in the 2024 Shape Your Space Report, some 2,000 respondents said they prefer email (34 per cent) as the primary method for receiving rental communication notifications. This was followed by receiving information via a building app (28 per cent). In-person communication (19 per cent) remains important for some, while the remaining respondents selected other methods. Surprisingly, just six per cent prefer text messages.
We are watching these trend lines carefully as apps become more prevalent in the day-to-day operations of rental properties in Canada.
It is important to note that we have seen these preferences fluctuate depending on the reason for outreach. Events, service notices and package delivery receipts elicit different communication preferences from different groups of residents. The short answer to our query is that more than one channel is required to reach your audience. …[Continue Reading]